NTT DoCoMo announces 'Crossy'

NTT DoCoMo unveiled the brand name and logo of its forthcoming LTE next-generation mobile service for the Japanese market, which is scheduled to launch in December. The brand name is written Xi™ and read “crossy.” The logo is shown below.

The “X” denotes both “connection” and “infinite possibility,” and the “i” both “individual user” and “innovation.” The logo, which resembles the infinity symbol, aligns the letters in a single stream to embody the bonds that organically link people, goods and information, and lead to new innovation.

DOCOMO’s Xi LTE service will offer downlinks of up to 75 Mbps, approximately 10 times faster than the company’s current FOMA™ 3G service. Initially, Xi will be available in the Tokyo, Nagoya and Osaka areas, but coverage eventually will be expanded to other major cities and then additional areas of the nation. Xi users will be seamlessly handed over to the FOMA network whenever they leave a Xi service area.

Xi handsets, billing plans and other details will be announced later.

Meanwhile the world got its fourth commercial LTE network this week, and its first outside the Nordic region - in the unlikely telecoms hotspot of Uzbekistan.

The Uzbek launch came from Russian giant MTS, and shows how some emerging global telecoms players plan to leapfrog rivals by deploying LTE or WiMAX in markets where 3G is under-developed, and then harness that experience for their mainstream territories. MTS follows TeliaSonera's three LTE commercial switch-ons (in Sweden and Norway plus a soft launch in Finland).

MTS calls its new network "the first fully operational 4G network in the CIS and Central Asia" and is it initially available in the central zone of capital Tashkent, boasting theoretical peak speeds of up to 100Mbps using dongles. The network runs in the 2.5-2.7GHz band and the equipment comes from Huawei.