The following is from Wikipedia:
The Pomegranate phone is the latest campaign from Communications Nova Scotia's Come to Life initiative, the place-branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $300,000 on the ad campaign, though the website received more than 1,100,000 visits from 201 countries/territories since its launch on September 30, 2008, and they are considering it to be very successful.
Via: Techflight
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