The majority of UK consumers see mobile phones as “overcomplicated and burdened with unnecessary features” according to a survey released today.
The research, conducted by mobile recycling specialist Fonebank showed 60 per cent of the 1,000 respondents find current mobiles too complicated to use. A third also cited “simplicity of use” as an important factor when choosing a new handset.
The survey comes at a time when new smartphone releases are dominating the headlines such as the N97 and iPhone 3G S.
Mark Harrison, director of Fonebank, said in a statement: “People think they care about ‘pixels’ or ‘megabits’ when in fact they just want mobiles that are easy to use. Calling and texting remain the primary functions of mobiles, with web surfing, emailing and music capabilities relatively unimportant.”
Interesting to see the same point being made as I made last month where I said that the manufacturers should not forget the people who just prefer simple things rather than the complicated apps and devices.
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